David Shane PR is an accomplished public relations strategist based in Los Angeles, California. He has a career that spans more than two decades in the global media and entertainment sectors. His expertise in strategic communications, issues management, and corporate positioning has made him a respected figure in the industry.
David was born in Philadelphia, Pennsylvania, where his upbringing emphasized the importance of education and determination. He graduated from the University of Pennsylvania with a Bachelor of Arts in Communications. This degree provided him with a solid foundation in communication theory and application, crucial for his future career.
Shane's professional journey began in the early 1990s when he joined the Political Unit at CBS News in Washington, D.C., as a researcher. He later took on roles as an Assignment Editor and Field Producer for CBS in Philadelphia, gaining valuable experience in media production and news coordination.
In 1999, David's career trajectory shifted significantly when he joined Comcast in Philadelphia. He was initially appointed as the Director of Communications, where he was instrumental in developing a corporate communications strategy that would be adopted across the company. His successful strategies and leadership in this role earned him a promotion to Vice President of Communications and Original Programming in 2001, where he managed a division responsible for $8 billion in annual revenue and 18,000 employees.
In 2005, Shane transitioned to ICM Partners, a leading global talent and literary agency, as the Senior Vice President of Corporate Communications. Here, he oversaw global media relations, government affairs, advertising, and events. His role also involved enhancing the agency's philanthropic efforts and maintaining close collaboration with the Chairman and CEO's office.
In 2008, David ventured into the technology sector by joining Hewlett-Packard (HP) as Vice President of Global Corporate External Communications. His responsibilities included managing the company's external communications strategies, particularly in relation to mergers and acquisitions, which involved nearly $20 billion, and overseeing digital strategy and government affairs communications.
By 2012, Shane had become the Executive Vice President and Chief Communications Officer at Relativity Media. His duties included overseeing corporate communications for the company's various divisions, including theatrical, television, sports, music, and branded entertainment, as well as managing corporate responsibility initiatives and event planning.
Leveraging his extensive experience, David founded Resolution Communications in 2017. As President and CEO, he specializes in strategic public relations, focusing on corporate positioning and issues management for major media and entertainment companies.
Shane is also committed to education, serving as a guest lecturer at New York University. He shares his rich industry experience with students, preparing them for successful careers in media and public relations.
Outside of his professional commitments, David Shane PR is an avid tennis player and keeps abreast of the latest industry trends, which informs his strategic consulting work. He enjoys spending quality time with his family and friends and remains actively involved in the public relations community through mentorship and various industry initiatives.
